Talk by Jaideep Prabhu

Jugaad Innovation: frugal, flexible and inclusive

Earlier this evening I attended a Cambridge Network event where Jaideep Prabhu—co-author of the book “Jugaad Innovation” and professor at the Judge Business School—gave a talk about innovation practices in developing economies.

Compared to their counterparts in the affluent West, Indian innovators seem to be more:

  • Frugal. They need to do more with less resources
  • Flexible. High uncertainty means they need to change their plans more often
  • Inclusive. Targeted at reaching consumers and partners outside the established economy

Charles Leadbeater at PraxisUnico 2013

The frugal future

Last week I attended the PraxisUnico 2013 annual conference of technology transfer professionals in Nottingham.

The first keynote speaker was Charles Leadbeater, who presented his views on the post-consumerist “frugal future”. His core assumption is that the common consumer-society innovation model of creating more/better/faster products has run out of steam, and that this has lead to the economic downturn we’re facing today.


@panchromos