Talk by Jaideep Prabhu

Jugaad Innovation: frugal, flexible and inclusive

Earlier this evening I attended a Cambridge Network event where Jaideep Prabhu—co-author of the book “Jugaad Innovation” and professor at the Judge Business School—gave a talk about innovation practices in developing economies.

Compared to their counterparts in the affluent West, Indian innovators seem to be more:

  • Frugal. They need to do more with less resources
  • Flexible. High uncertainty means they need to change their plans more often
  • Inclusive. Targeted at reaching consumers and partners outside the established economy

@panchromos